Influencer Marketing

Influencer Marketing

At its most basic, influencer marketing is like a hybrid of old and new marketing tools, taking the idea of a celebrity endorsement and placing it into a modern day content-driven marketing campaign. The main difference is that the results of the campaign are usually collaborations between brands and influencers. People have been talking about influencer marketing replacing social or content marketing. Client Base Connect know this isn’t going to happen because it can’t exist without them. If you’re new to influencer marketing and aren’t quite sure what it means, then you’ve come to the right place. We’re going to break it all down for you.

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